SALES & MARKETING LEARNERSHIP

Description :

Purpose of the Role

The Sales & Marketing Learnership aims to implement a market-driven, differentiated service strategy focused on the Tavern Class of Trade. The goal is to achieve sustainable growth in brand equity, sales volume, market share, competitive advantage, and corporate reputation.

 

Skills and Competencies

Commercial Aptitude

• Understands the entire value chain across sales and marketing and how different functions interconnect.

• Actively seeks competitor insights and integrates this knowledge into sales strategies.

• Grasps the concept of profitability, pricing, product mix, and merchandising for informed commercial decisions.

Customer Focus

• Places customers and their needs at the forefront of actions.

• Builds and maintains strong, productive customer relationships.

• Meets customer needs, ensuring satisfaction and loyalty.

• Develops rapport with customers and collaborates on business plans and decisions.

• Builds authentic connections across diverse groups.

Accountability

• Takes ownership of achieving results and personal performance.

• Demonstrates strong achievement orientation and high integrity as an SAB representative.

Flexibility

• Adapts effectively to changing circumstances.

• Remains open-minded and adjusts priorities in response to unexpected events.

Selling Skills

• Identifies customer needs and sales opportunities.

• Effectively represents SAB’s value proposition and closes sales.

• Uses appropriate interpersonal styles and communication to gain support.

• Establishes rapport and secures customer commitment.

• Plans, organizes, and prioritizes sales activities efficiently.

Planning and Organising

• Collaborates with sales leads to develop specific plans leveraging SAB’s competitive advantages.

• Focuses on detail and ensures meticulous execution to exceed customer expectations.

• Demonstrates strong administrative skills.

Customer Development

• Builds and manages relationships with tavern owners.

• Conducts weekly customer visits to foster partnerships and resolve issues.

• Maintains accurate and current customer data.

• Meets customer sales and volume targets.

• Ensures consistent weekly direct purchases from SAB by each outlet.

Description :

Key Responsibilities

AMPPS Delivery

• Execute AMPPS surveys, ensuring delivery on Availability, Merchandising, Price, Promotions, and Space.

Merchandising, Price, Promotions, and Space

• Monitor outlet volumes to ensure 100% availability of key brands and packs.

• Manage stock rotation for consistent product availability.

• Implement merchandising plans in consumption and purchase zones according to In Trade Execution Guidelines (ITEG).

• Negotiate and execute interior and exterior price communication strategies.

• Ensure compliance with price priorities and promotional campaigns.

• Maintain competitive shelf space and brand positioning for maximum volume growth.

Asset Management

• Manage SAB refrigeration and other assets to ensure governance and compliance with audits.

• Oversee permanent merchandising and signage in outlets.

• Ensure correct stocking of SAB products in fridges as per ITEG guidelines.

• Conduct asset verification surveys (e.g., fridges).

• Assist customers with model stock systems for stock replenishment and minimizing stockouts.

• Manage stock rotation and ensure product quality.

 

Minimum Requirements

• Diploma or Degree in a relevant field.

• Valid, unendorsed Code 8 driver’s license.

• Basic computer literacy, including proficiency in Microsoft Office.

• Knowledge of the local area (Kimberley region).

• Ability to work in a flexible environment, including weekends.

• Successful completion of a driver’s assessment test prior to appointment.

Company: SAB

Location: NOT SPECIFIED

Salary: Market related

Posted at: June 20, 2025, 1:10 a.m.

Deadline: 2025-08-29

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